Resources to build your business with AI.
Articles by Finney Koshy
Deep Dive
The Reality of RAG
RAG (Retrieval Augmented Generation) combines LLMs with external data sources for enhanced AI responses. While perfect for simple Q&A and chatbots with custom data, our real-world implementation revealed significant limitations with accuracy, debugging, and complex queries that required a more sophisticated multi-layered approach.
Deep Dive
AI Model Selection: The Overlooked Secret to Better AI Content Creation
Learn how different AI models perform for content creation based on our real-world testing. Discover the unique strengths and weaknesses of Claude, GPT, DeepSeek, and Gemini for producing marketing content.