A customer journey map is a tool that is used to help you track the user experiences (UX) of your customer's interaction with your brand (your product or service). A customer journey map is a time-intensive task and requires a lot of critical thinking.

When thinking about customer journey mapping, it is important to think through two central themes before getting too far ahead of yourself:

What is your goal in mapping your customer's journey?

How will you apply these insights to your business?

If you don't first understand the reason as to why you're mapping and how the insights will help you, then your effort will be of less value. So be sure to plan ahead and extract as much value from this process as possible.

Create a Customer Journey Map

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