Best Ecommerce Platform Companies To Explore in 2024

The views expressed in this post are the writer's and do not necessarily reflect the views of Aloa or AloaLabs, LLC.

Selecting the best ecommerce platform is crucial for businesses and startups aiming to establish a solid online presence and boost sales. An ecommerce platform empowers users with many features, including unlimited products, transaction fees, payment gateways, and seamless inventory management. However, navigating various options and assessing which platform aligns best with specific business needs can be challenging.

Aloa, an expert in software outsourcing, helps businesses and startups navigate these challenges seamlessly. By offering tailored solutions and expert guidance, Aloa assists in hiring ecommerce software developers to create robust online stores with advanced features. Their assistance extends to inventory management, cart recovery, and integrating essential marketing business ecommerce tools. With Aloa's support, businesses can enhance their online presence, improve customer experience, and drive sustainable growth.

In this blog, you will find comprehensive insights into the best ecommerce platform options for small businesses, enterprise-level ventures, and top choices in 2024. We'll also explore the key considerations to prioritize when choosing an ideal ecommerce platform. Whether you're a startup or an established store owner, this guide will help you make the best choice for your ecommerce business.

Let's jump in!

The Overall Best Ecommerce Platform Options 2024

As we navigate through 2024, it's crucial to identify the top contenders in the market. Our curated list showcases the best ecommerce platform options renowned for their innovative features, user-friendly interfaces, and scalability. Explore these leading platforms to elevate your online business in the competitive digital landscape.

1. BigCommerce - Best for Omnichannel Retailing

BigCommerce - Best for Omnichannel Retailing

BigCommerce stands out as the best ecommerce platform for omnichannel retailing, catering to businesses aiming to maximize their online presence across multiple channels. They excel in providing a seamless integration experience, allowing merchants to quickly sell on various platforms such as eBay, Amazon, and social media channels—this specialization in cross-channel ecommerce positions BigCommerce uniquely in the market.

BigCommerce has an Open SaaS model, which combines the simplicity of SaaS with the customizability of open-source platforms. Its commitment to uptime and security is evident in its 99.99% uptime record and advanced security certifications, placing it a step ahead of many competitors.

Notable Features of BigCommerce

  • Multi-Storefront Management: Easily create and manage multiple storefronts from one dashboard, ideal for businesses with multiple brands or geographic markets.
  • Marketplace Integrations: Seamlessly connect with significant marketplaces like eBay, Amazon, and more, expanding your reach.
  • Social Commerce: Leverage integrations with Facebook, Pinterest, and Instagram to capture customers on social platforms.
  • Unified Inventory Management: Maintain inventory accuracy across all sales channels, reducing the risk of overselling and underselling.

BigCommerce Pricing Plans

BigCommerce website does not provide detailed pricing information for its plans. Instead, it offers custom pricing based on your business requirements and sales volume without additional transaction fees, emphasizing flexibility and cost-effectiveness.

Businesses most likely to benefit from BigCommerce are those looking to expand beyond a single online store. Whether you're a multi-brand conglomerate, a global seller, or a company aiming to sell across multiple customer segments, BigCommerce's omnichannel capabilities offer the tools and flexibility needed for expansive ecommerce operations.

2. Shopify - Best for Integrated Sales Channels

Shopify - Best for Integrated Sales Channels

Shopify is the best ecommerce platform for integrated sales channels, catering to entrepreneurs and businesses seeking to expand their reach across multiple online and offline platforms. They excel in providing a unified system for selling products on social media, marketplaces, and in-person with Shopify POS. This integration capability enables businesses to seamlessly manage their inventory, sales, and customer interactions across all channels.

Shopify has a comprehensive ecosystem that supports sales across various channels, including Instagram, Google, TikTok, and more, without additional plugins or software. This native multichannel support is a key differentiator, allowing businesses to reach customers wherever they shop.

Notable Features of Shopify

  • Multichannel Selling: Sell on social media, online marketplaces, and in-person with Shopify's integrated POS system.
  • Unified Inventory Management: Keep inventory synced across all sales channels, reducing the risk of overselling and streamlining operations.
  • Shopify POS: A flexible point-of-sale system that integrates with your online store, allowing seamless in-person sales.
  • Shopify Checkout: Benefit from the best-converting checkout on the internet, designed to maximize sales completion rates.

Shopify Pricing Plans

Shopify offers a variety of pricing plans tailored to different stages of business growth, from startups to large enterprises, with the option to change plans as needed.

  • Basic Plan: Ideal for solo entrepreneurs at $19/month, offering essential features for starting a business.
  • Shopify Plan: Designed for small teams at $49/month, including additional staff accounts and reporting features.
  • Advanced Plan: For scaling businesses at $299/month, offering advanced reporting and global selling options.

Businesses that benefit most from Shopify are those looking to sell across multiple channels without the complexity of managing separate systems. Shopify's ecosystem is particularly suited to small to medium-sized businesses, prioritizing ease of use, scalability, and integrated sales channels.

3. WooCommerce - Best for Customizable Online Stores

WooCommerce - Best for Customizable Online Stores

WooCommerce is known as the best ecommerce platform for customizable online stores, offering unparalleled flexibility and control to merchants and developers. This WordPress-based platform is ideal for those prioritizing extensive customization and ownership of their online presence. WooCommerce enables users to tailor every aspect of their ecommerce experience, from the storefront to the checkout process, without facing limitations imposed by the platform.

WooCommerce has an open-source nature, allowing for deep customization and integration capabilities beyond the offerings of most other ecommerce platforms. This aspect is particularly beneficial for businesses with unique requirements or those looking to implement specific functionalities that standard platforms cannot accommodate.

Notable Features of WooCommerce

  • Extensive Customization: Adapt your site to match your brand and meet your needs without constraints, thanks to WooCommerce's open-source flexibility.
  • Ownership and Control: Full ownership of your data and store, with the freedom to choose hosting solutions and integrate with any service.
  • Vast Plugin Ecosystem: Access thousands of WordPress plugins and WooCommerce-specific extensions that extend functionality in marketing, payment gateways, shipping, and more.
  • Seamless WordPress Integration: Leverage the power of the world's most popular content management system to enhance your store with blogging, SEO, and multimedia content.

WooCommerce Pricing Plans

WooCommerce does not list specific pricing plans on its website. However, they offer customized pricing based on the scope and requirements of each project, reflecting a versatile approach to suit various project sizes and budgetary needs.

Businesses most suited to WooCommerce are those looking for an ecommerce solution that offers maximum flexibility and control over their online store's design, functionality, and scalability. It's advantageous for those familiar with WordPress or specific ecommerce requirements that more rigid platforms cannot meet.

Best Ecommerce Platforms for Small Businesses

For small businesses venturing into the online marketplace, selecting the right ecommerce platform is crucial. We've curated a list of the three best options tailored to small businesses' unique needs, offering affordability, ease of use, and essential features to kickstart your online venture.

4. Wix - Best for Comprehensive Business Solutions

Wix - Best for Comprehensive Business Solutions

Wix emerges as the best ecommerce platform for comprehensive business solutions, offering a robust suite of tools designed to cater to a broad spectrum of business needs. Wix provides a powerful combination of website building, marketing, and ecommerce capabilities, ideal for businesses seeking an all-in-one platform. It delivers a seamless experience for businesses looking to establish, grow, and manage their online presence effectively.

From startups to enterprise-level operations, Wix supports business growth with advanced features, including custom domain integration, unlimited bandwidth, extensive storage space, and priority customer care. This platform stands out for its ability to combine ease of use with deep customization options, enabling businesses to create unique online experiences without the need for extensive technical knowledge.

Notable Features of Wix

  • Unlimited Bandwidth and Extensive Storage: Ensure your website can easily handle traffic spikes and store large amounts of data.
  • Advanced Marketing Tools: Utilize complete SEO solutions, AI-driven advertising, email campaigns, and social media integration to reach and engage your target audience.
  • Priority Customer Care: Get dedicated support when needed to ensure your business operations run smoothly.
  • Complete Ecommerce Platform: Wix offers a comprehensive solution to selling online and scaling your business from product management to abandoned cart recovery and subscriptions.

Wix Pricing Plans

Wix offers tailored plans catering to businesses and ecommerce sites, ensuring you have the tools you need to succeed online.

  • Business VIP Plan: At $35/month, this plan is designed for businesses looking for the full suite of ecommerce and business tools.
  • Business Unlimited Plan: Priced at $25/month, this plan is perfect for growing businesses.
  • Business Basic: Priced at $17/month, this plan is ideal for accepting online payments.

Businesses best suited to Wix seek a comprehensive, user-friendly platform that combines website creation with robust business and marketing tools. Whether launching a new online store, scaling an existing business, or seeking to improve your online presence, Wix's business and ecommerce plans provide the flexibility and features necessary to achieve your goals.

5. Volusion - Best for Seamless Ecommerce Integration

Volusion - Best for Seamless Ecommerce Integration

Volusion stands out as the best ecommerce platform for seamless ecommerce integration, providing businesses with a comprehensive suite of tools designed for growth. Volusion excels in offering a user-friendly site builder, advanced product management features, and integrated payment processing, all aimed at simplifying the online selling process.

Volusion focuses on providing a seamless shopping experience for customers while offering merchants robust tools for inventory management, payment collection, and store expansion. The platform's customizable themes ensure businesses can create a unique online presence without extensive technical knowledge.

Notable Features of Volusion

  • Customizable Ecommerce Storefronts: Utilize responsive themes and a comprehensive site builder to craft a unique online store.
  • Advanced Product Management: Manage your inventory efficiently, offering unlimited product options and robust categorization.
  • Integrated Payment Processing: Simplify the checkout process with Volusion's native payment solutions and support for popular gateways.
  • Marketing and SEO Tools: Grow your business with built-in search engine optimization management, newsletters, and CRM systems, all designed to increase visibility and customer engagement.

Volusion Pricing Plans

Volusion offers tailored pricing plans to fit different business sizes and needs, focusing on providing value and scalability.

  • Personal Plan: At $35/month, this plan is perfect for small businesses just starting.
  • Professional Plan: Priced at $79/month, designed for growing businesses.
  • Business Plan: At $299/month, aimed at established businesses ready to scale.
  • Prime Plan: Custom pricing based on Gross Merchandise Volume (GMV).

Businesses best suited to Volusion are those looking for a scalable, integrated ecommerce platform that combines ease of use with comprehensive features. Whether launching a new online store, expanding your product range, or looking to streamline your operations, Volusion's pricing plans and feature set provide the flexibility and tools necessary for ecommerce success.

6. PrestaShop - Best for Custom Ecommerce Development

PrestaShop - Best for Custom Ecommerce Development

PrestaShop emerges as the best ecommerce platform for custom ecommerce development, offering a robust and flexible solution tailored for businesses aiming to craft unique online shopping experiences. This open-source platform is perfect for entrepreneurs and developers seeking a comprehensive set of tools to build a fully customized online store from scratch or to enhance an existing one with advanced functionalities.

PrestaShop provides a rich ecosystem of modules, themes, and integrations that empower users to expand their stores' capabilities and aesthetics. With the support of a vibrant community and a marketplace filled with thousands of add-ons, PrestaShop facilitates the creation of ecommerce websites that stand out in a crowded market.

Notable Features of PrestaShop

  • Comprehensive Customization Options: Access a wide range of modules and themes for tailoring your store's design and functionality to your specifications.
  • Scalable Solutions: PrestaShop's platform is designed to accommodate growth, supporting everything from a handful of products to thousands.
  • Expert Support Network: Leverage the expertise of PrestaShop Experts, including agencies and freelancers, for customized development, marketing, and design solutions.
  • Integrated Ecommerce Tools: Benefit from built-in features like PrestaShop Checkout, Marketing, and Shipping to streamline your operations and enhance the customer experience.

PrestaShop Pricing Plans

PrestaShop provides two primary offers to cater to different business needs and preferences:

  • Classic Offer: This offer is free to download, with associated costs for hosting, domain name, and any additional modules or themes you implement.
  • Hosted Offer: Starting from €24 excl. VAT per month, this package includes hosting, support, and ecommerce services to launch your online store quickly.

Businesses best suited to PrestaShop are those looking for a platform that combines the flexibility of open-source software with the convenience of available hosted solutions. Whether you're a developer looking to build custom ecommerce solutions or a business owner seeking a platform that grows with you, PrestaShop offers the tools and support necessary to succeed in the competitive online marketplace.

Best Ecommerce Platforms for Enterprise-Level Businesses

Enterprises demand robust solutions to navigate the complexities of ecommerce at scale. Delve into our selection of the best ecommerce platform options designed to cater to the intricate needs of enterprise-level businesses, providing advanced features, scalability, and seamless integration with existing systems for optimal performance and growth.

7. Adobe Commerce (Magento) - Best for Personalized Shopping Experiences

Adobe Commerce (Magento) - Best for Personalized Shopping Experiences

Adobe Commerce, powered by Magento, is the ideal ecommerce platform for businesses creating personalized B2B and B2C shopping experiences. Known for its flexibility and scalability, it supports businesses of all sizes across various industries. Adobe Commerce allows merchants to tailor to their customers' unique preferences, enhancing engagement and boosting conversions.

Adobe Commerce has out-of-the-box features, vast extensions, and a third-party integrations marketplace. These enable unlimited customization possibilities, allowing businesses to innovate and grow without constraints. The platform's native AI capabilities for personalized product recommendations and search functionalities stand out, offering an experience that few other platforms can match.

Notable Features of Adobe Commerce

  • AI-Driven Personalization: Utilize artificial intelligence to offer personalized product recommendations and search results, enhancing the customer journey.
  • Omnichannel Capabilities: Seamlessly integrate with various sales channels, providing a consistent shopping experience across all touchpoints.
  • Comprehensive Security: Enjoy peace of mind with robust security measures, including PCI compliance and DDoS protection.
  • Extensive Integration Ecosystem: Access a wide array of extensions and integrations, from ERP systems to marketing tools, expanding your store's capabilities.

Adobe Commerce Pricing Plans

Adobe Commerce does not provide detailed pricing plans on its site. The platform provides two main packages:

  • Adobe Commerce Pro: Features include dedicated infrastructure, increased customization, and advanced performance monitoring tools.
  • Managed Services: This package offers expert-level managed services, including disaster recovery, DDoS protection, and dedicated technical account management.

Businesses seeking to deliver highly personalized shopping experiences across both B2B and B2C sectors will find Adobe Commerce a powerful ally. Its focus on customization, security, and scalability makes it suitable for medium to large enterprises or retailers aiming to provide a differentiated online shopping experience.

8. HCL Commerce Cloud - Best for Integrated Omnichannel Solutions

HCL Commerce Cloud - Best for Integrated Omnichannel Solutions

HCL Commerce Cloud emerges as the best ecommerce platform for businesses seeking an integrated solution for B2B, B2C, B2B2C, and D2C models. It's renowned for offering a comprehensive, cloud-native platform that supports omnichannel innovation, ensuring businesses can deliver superior customer experiences across all channels.

HCL Commerce Cloud has a modern headless architecture that enables businesses to deploy flexible, API-driven ecommerce solutions. Thanks to its cloud-native, extensible commerce architecture, this platform facilitates more innovation in less time. Additionally, HCL Commerce Cloud's focus on security, performance, and scalability—built on 20 years of omnichannel innovation—sets it apart in the marketplace.

Notable Features of HCL Commerce Cloud

  • Unified Commerce and Marketplace Platform: Streamlines operations by managing commerce and marketplaces on a single platform, reducing costs and complexity.
  • Intelligent Onsite Search and Visual Merchandising: Enhances the shopping experience with advanced search capabilities and tailored product displays.
  • Precision Marketing: Utilizes personalization capabilities for improved customer satisfaction, conversion rates, and higher ROI.
  • Post-Order Management: Offers comprehensive tools for managing the entire order lifecycle, ensuring customer satisfaction even when issues arise.

HCL Commerce Cloud Pricing Plans

HCL Commerce Cloud website doesn't provide detailed pricing plans. However, they offer customized pricing based on each business's specific needs and scale, ensuring companies can access a robust, scalable ecommerce solution without unnecessary costs.

Businesses that stand to benefit the most from HCL Commerce Cloud include those looking for a robust, scalable solution capable of supporting complex omnichannel strategies. With its comprehensive features, HCL Commerce Cloud suits enterprises looking to innovate and seamlessly grow their online and offline sales channels.

9. Sana Commerce Cloud - Best for ERP-Integrated B2B Solutions

Sana Commerce Cloud - Best for ERP-Integrated B2B Solutions

Sana Commerce Cloud is the best ecommerce platform for B2B use cases, specifically engineered to leverage ERP integration for streamlined online business operations. This platform is designed to simplify complex processes, unburden teams through smart integration and automation, and ensure real-time data accuracy by building the ecommerce solution directly into your ERP system.

Sana Commerce Cloud has native ERP integration, particularly with SAP and Microsoft Dynamics, centralizing business data and eliminating the need for multiple systems. This integration is at the heart of Sana Commerce's ability to provide a single source of truth for all data, streamline operations, and accelerate growth.

Notable Features of Sana Commerce Cloud

  • Content Management and Customer Convenience: Offers a drag-and-drop visual designer for content creation and features to enhance the customer experience.
  • Order Management: Provides out-of-the-box features for efficient online order processing, including personalized experiences and online and offline order history management.
  • Headless Commerce Ready: A decoupled front- and backend built on a React framework, preparing businesses for future ecommerce innovations.
  • Lightning-fast Performance: As the first single-page application (SPA) built for B2B, it promises superior front-end experiences with high-speed page performance.

Sana Commerce Cloud Pricing Plans

Sana Commerce Cloud offers tailored pricing plans designed to grow and evolve alongside your business and customer needs:

  • Essential: Includes native ERP integration, state-of-the-art visual designer, 24/7 access to historical data & documents, and more, supporting ERPs like SAP B1 and Microsoft Dynamics.
  • Pro: Builds on the Essential plan with additional features like refunds & returns, quote-to-order conversion, integrated marketplaces, and customer segments, supporting SAP B1 and Microsoft Dynamics.
  • Advanced: It offers all Pro features plus multi-installation support, advanced security, and analytics, as well as customization possibilities, supporting a broader range of ERPs, including SAP ECC and S/4 HANA.

Businesses most likely to benefit from Sana Commerce Cloud need a robust, ERP-integrated B2B ecommerce platform. This solution is particularly suited for companies looking to streamline their operations, eliminate data silos, and provide a seamless customer experience through deep integration with their ERP system.

How to Choose The Best Ecommerce Platform for Your Business

When selecting the best ecommerce platform for your business, it's crucial to consider various factors to ensure it aligns with your goals and requirements. By carefully evaluating these factors, you can choose the best ecommerce platform that aligns with your business objectives and provides the necessary tools for success.

Here are five key aspects to evaluate:

How to Choose The Best Ecommerce Platform for Your Business

Ease of Use

Opt for a platform that offers a user-friendly interface, enabling smooth navigation and efficient management of your online store. Platforms with intuitive website builders, drag-and-drop functionality, and customizable templates allow you to craft a professional ecommerce website without deep technical expertise.

Ecommerce Features

Evaluate the breadth and depth of functionalities each platform provides. Essential features include diverse payment options (such as credit card acceptance, Shopify Payments, Google Pay, and Apple Pay), effective order management, seamless shopping cart integration, and support for digital products. Additionally, ensure the platform offers ecommerce hosting services to guarantee your online store's performance and security.

Customer Support

Access to robust customer support is crucial. This support becomes crucial for resolving technical issues or seeking guidance on setup and customization. Choose platforms that deliver extensive support through various channels, including live chat, phone, and a detailed help center. Some platforms may offer dedicated account managers or priority support for higher-tier plan subscribers.

Free Trial and Pricing Plans

Many ecommerce platforms provide a free trial, allowing you to explore their features and usability before making a financial commitment. Utilize these trials to determine if a platform suits your business model. Additionally, review the pricing plans carefully, considering aspects like product limits, transaction fees, and any restrictions on sales volume. Platforms that offer scalable solutions, such as Square Online with its free plan or Big Cartel's approach to sales limits, can accommodate growth without significant plan changes.

SEO Tools and Marketing Integration

Incorporating SEO strategies and marketing integrations is vital for your online store's success. Select a platform with robust SEO tools and easy integration with significant marketing platforms and services. This integration should extend to features that enhance customer engagement and sales, such as abandoned cart recovery, the availability of discount codes, and promotional tools.

Key Takeaway

When finding the best ecommerce platform for your online business, it's crucial to tailor your choice to your specific needs. Each platform offers unique features and benefits, catering to different scales and requirements. Prioritize platforms with reliable customer service and mobile app support for on-the-go management. Evaluate web design capabilities and site builder tools for creating a visually appealing and user-friendly online store.

But how do you determine which platform is truly the best fit for your venture? The process can feel overwhelming, from considering scalability and customization options to examining features like app integrations. With thorough research and consideration, you can confidently select the best ecommerce platform to propel your online business forward. Whether you're selling physical products or offering services, there's a platform ideally suited to your needs.

Explore the Aloa blog for more insights on the ecommerce trends and developments in 2024. Our expert resources cover everything from domain name selection to web hosting providers, helping you navigate the complexities of setting up and managing an ecommerce store.

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