Top 10 CRM For Real Estate Agents: What Makes Them Unique?

The views expressed in this post are the writer's and do not necessarily reflect the views of Aloa or AloaLabs, LLC.

The real estate market today is fiercely competitive and ever-evolving. Staying ahead means embracing cloud-based systems for client management and lead generation. With hundreds of software tools at your fingertips, it can be overwhelming to pick the right one. When the pace picks up, and you're juggling deals left, right, and center, the last thing you need is to struggle with mediocre software databases. 

That's where top-notch customer relationship management (CRM) solutions come into play, and luckily for you, we’ve compiled a list of the top 10 CRM for real estate, which can help companies or agents streamline their operations. 

Here at Aloa, we understand that the cornerstone of any successful operation hinges on the ability to forge and maintain robust client relationships with easy access to centralized databases. Our extensive experience partnering with custom CRM development agencies has provided us with a deep insight into the industry, enabling us to curate a definitive list of the most exemplary solutions available.

Our guide looks at the most reliable CRM software with features perfect for real estate work. We'll also give you some pointers on what features to think about when picking a CRM system so it fits well with how you do business and helps you connect better with your clients. With the right CRM platform, you'll win more listings, streamline your sales process, and close deals faster. 

By the end of this article, you'll have all the information you need to start looking for the best CRM solution and make an excellent choice for your business.

Selecting the Best: Top 10 CRM for Real Estate Agents

The right CRM system can streamline your operations. But with hundreds of options, how do you choose the best? We compiled the top 10 CRM for real estate, each assessed for market-specific features to streamline operations and give your business the competitive edge it needs.

Let’s jump into this comprehensive guide to the top 10 CRMs for real estate agents and companies, designed to help you build stronger client relationships and close more sales in today's competitive market. We'll take a close look at their features and how they can help you with your project's needs. 

1. Hubspot - Best for Comprehensive and Free Features

Hubspot - Best for Comprehensive and Free Features

HubSpot CRM has revolutionized the real estate industry by delivering a platform that streamlines client management and automates routine tasks. This allows agents to concentrate on their core mission—selling homes. Its intuitive design and robust capabilities have made HubSpot CRM the go-to choice for premium real estate CRM systems.

HubSpot CRM stands out with superior inbound marketing tools. It's engineered not just for managing clients but for cultivating new leads and guiding them with tailored content and interactions. This strategic approach to client retention and lead acquisition is transformative for agents aiming to maintain a robust prospect pipeline.

Notable Features Using Hubspot

  • Free CRM Offering: HubSpot provides a robust free version of its CRM, making it accessible for real estate agents at any stage of their business.
  • Lead Generation Tools: With built-in forms, pop-ups, and live chat, HubSpot CRM helps agents capture leads directly from their websites.
  • Email Tracking & Notifications: Real-time notifications when a prospect opens an email or clicks on a link, allowing for timely follow-ups.
  • Deal Pipeline Management: Customize deal stages to reflect your sales process and easily drag and drop deals between stages.
  • Reporting Dashboards: Create detailed reports on sales activity, productivity, and individual performance within the CRM.

HubSpot Price Plans

HubSpot CRM offers a flexible pricing model that caters to the needs of individual agents and real estate teams. From free starter plans to more advanced, feature-rich packages, there's a tier for every stage of business growth.

Real estate agents who are looking to scale their operations without compromising on the personal touch that clients expect will find HubSpot CRM to be an invaluable partner. Its ability to automate the mundane while providing deep insights into client behavior makes it ideal for agents who are serious about growth and providing exceptional service.

2. LionDesk - Best for Multi-Channel Communication

LionDesk - Best for Multi-Channel Communication

LionDesk CRM distinguishes itself in the real estate market as a solution built for the modern, tech-forward agent. It merges the latest tech with user-centric features, securing its place among the elite real estate CRMs.

LionDesk sets itself apart with video email and texting capabilities, enabling agents to forge a genuine, face-to-face connection digitally. This fresh take on client interaction differentiates LionDesk, infusing a personal touch in a landscape often dominated by generic automated messages.

Notable Features Using LionDesk

  • Video Email & Texting: Stand out with personalized video messages sent directly to clients' emails or phones.
  • Drip Campaigns: Automated marketing campaigns that nurture leads over time with minimal effort from the agent.
  • Transaction Management: Keep track of all transaction details in one place, ensuring everything gets noticed.
  • Contact Synchronization: Sync contacts from various sources, ensuring all client information is centralized and up-to-date.
  • Task Reminders: Set reminders for important tasks and deadlines so follow-ups are always noticed.

LionDesk Price Plans

LionDesk offers a variety of pricing options designed to fit the budget and needs of individual agents and teams. Their standard CRM starts at $25 per month, whereas their premium version costs $83 per month. With a free trial, agents can explore the features of this great real estate CRM before committing to a subscription plan that suits their business model.

LionDesk is particularly beneficial for real estate agents eager to embrace cutting-edge technology to enhance client interactions. Agents who prioritize engagement and seek innovative ways to connect with clients will find LionDesk's features especially advantageous.

3. Zillow Premier Agent CRM - Best for Maximizing Zillow Integration

Zillow Premier Agent CRM - Best for Maximizing Zillow Integration

Zillow Premier Agent CRM is a powerhouse in the real estate industry, offering unparalleled access to the largest online real estate network. For agents aiming to maximize exposure and capture high-intent buyers, this CRM is a key player among the top 10 CRM for real estate agents.

The standout feature of Zillow Premier Agent CRM is its direct integration with the Zillow platform, which provides agents with immediate access to a vast pool of active home shoppers. This integration allows for real-time alerts and insights on potential buyers, giving agents a significant advantage in a highly competitive market. Additionally, Zillow Premier Agent CRM offers seamless integration with Zoho CRM, allowing agents to connect with customers through various channels and have up-to-date data at their fingertips, taking their automation to the next level.

Notable Features of Using Zillow Premier Agent CRM

  • Direct Access to Buyers: Connect with millions of Zillow users, capturing leads directly from the source.
  • Real-Time Insights: Receive instant notifications and insights on Zillow shopper activities, enabling timely follow-ups.
  • Seamless Integration: Manage your Zillow listings and leads all in one place, streamlining your sales process.

Zillow Premiere Agent CRM Price Plans

Zillow Premier Agent CRM's pricing structure is unique because it's tied to the Zillow Premier Agent advertising program. Agents can choose different levels of advertising spend to match their budget and desired level of exposure on the Zillow platform. Contact them directly through their website or a scheduled consultation for their price plans.

This CRM is a perfect match for real estate agents focused on leveraging online platforms to capture leads. Agents who are already advertising on Zillow or are considering it will find the CRM's integration features particularly beneficial for tracking ROI and managing client interactions.

4. Salesmate CRM - Best for Sales Automation and Mobility

Salesmate CRM - Best for Sales Automation and Mobility

Salesmate CRM empowers real estate agents with intelligent technology that streamlines sales processes and enhances customer relationships. Recognized in the top 10 CRM for real estate, Salesmate offers a blend of simplicity and power, making it a favorite among forward-thinking agents.

Salesmate CRM's unique selling point is its mobile CRM capabilities, which allow agents to carry their offices in their pockets. With a mobile-first approach, real estate professionals can manage their contacts, deals, and activities from anywhere, ensuring they always catch up in the fast-paced property market.

Notable Features of Using Salesmate CRM

  • Built-in Calling: Make and receive calls with a single click within the CRM, including call recording and tracking features.
  • Workflow Automation: Automate repetitive tasks with custom workflows, saving time and reducing errors.
  • Power Dialer: Increase call efficiency with a power dialer that helps agents make multiple calls in quick succession.
  • Personalized Bulk Emails: Send out mass emails that are personalized for each recipient, improving engagement rates.
  • Integration Capabilities: Seamless integration with various apps and tools, including Google Apps and Zapier.

Salesmate CRM Price Plans

Salesmate offers competitive pricing with various plans to suit different sizes and types of real estate businesses. From basic CRM functionalities to advanced automation and integration capabilities, there's a plan that fits every agent's needs.

Salesmate CRM is best suited for real estate agents and brokers who constantly move and need a robust mobile solution to manage client interactions and sales pipeline. It's also ideal for automating repetitive tasks to increase efficiency.

5. Wise Agent CRM - Best for Comprehensive Support and User-Friendly Experience

Wise Agent CRM - Best for Comprehensive Support and User-Friendly Experience

Wise Agent CRM stands out in the crowded market of real estate CRMs by offering a comprehensive suite of features that cater to every aspect of a realtor's business. As part of the top 10 CRM for real estate, Wise Agent is not just a tool; it's a complete ecosystem for client and transaction management, making it a market leader in the industry.

Wise Agent CRM sets itself apart with its round-the-clock customer support and extensive training resources. This commitment to user success is coupled with a robust set of features designed to manage clients, listings, and marketing efforts all in one place.

Notable Features of Using Wise Agent CRM

  • 24/7 Customer Support: Access support at any time, ensuring that real estate agents have help whenever they need it.
  • Extensive Training Resources: Benefit from a wealth of training materials that help agents make the most of the CRM.
  • All-in-One Functionality: From contact management to transaction tracking, Wise Agent provides a comprehensive toolset for realtors.
  • Time Management Tools: Integrated calendar and to-do lists that sync with Google Calendar, helping agents manage their schedules efficiently.
  • Client and Property Matching: Match clients with properties based on their preferences, streamlining the property search process.
  • Referral Management: Track and manage referrals to nurture relationships and build a network of partners.

Wise Agent Price Plans

Wise Agent offers straightforward pricing with monthly and annual subscription options, providing a cost-effective solution for real estate agents and teams of all sizes. Their standard price starts at $32 every month. Their pricing plan focuses on delivering value without the complexity of tiered pricing structures.

Wise Agent CRM is particularly well-suited for real estate agents who value support and education as part of their CRM experience. It's also ideal for those who prefer a holistic approach to client and transaction management without integrating multiple tools.

6. Salesforce CRM - Best for Scalability and Ecosystem

Salesforce CRM - Best for Scalability and Ecosystem

Salesforce CRM is a titan in the CRM industry, and its application in real estate is no exception. Known for its vast customization options and scalability, Salesforce stands as a prominent figure in the list of top 10 CRM for real estate agents.

Salesforce CRM's unique proposition in the real estate market is its unparalleled flexibility and the ability to scale with an agency's growth. With its extensive ecosystem of apps available on the Salesforce AppExchange, agents can tailor the CRM to their exact needs, whether they're solo practitioners or part of a large brokerage.

Notable Features of Using Salesforce CRM

  • Customization at Scale: Adapt every aspect of the CRM to fit the specific workflows and processes of your real estate business.
  • AppExchange Ecosystem: Extend the functionality of your CRM with thousands of apps designed for real estate professionals.
  • Advanced Analytics: Leverage powerful analytics tools to gain insights into your sales processes and client data.
  • Comprehensive Contact Management: Get a 360-degree view of every client, including activity history, communications, and internal discussions.
  • Collaboration Tools: Utilize Chatter to collaborate on deals and share insights across the team within the CRM.

Salesforce CRM Price Plans

Salesforce CRM offers a range of pricing tiers, from essential packages for small businesses to more advanced plans that cater to the needs of large enterprises. Their packages start at $25 per month for their Starter plan, scaling up to $330 for their Unlimited plan.

Salesforce CRM is ideal for real estate agencies that require a CRM that can grow and adapt to their business. It's particularly well-suited for agencies that have unique processes and are looking to leverage data-driven insights to enhance their sales and marketing efforts.

7. Agile CRM - Best for Efficient Customer Management

Agile CRM - Best for Efficient Customer Management

Agile CRM has made a name for itself among real estate professionals as a CRM that combines efficiency with customer engagement. It's a solution that understands the need for realtors to be agile in their operations, earning its place in the top 10 CRM for real estate.

Agile CRM's standout feature is its suite of sales and marketing automation tools designed specifically with real estate agents in mind. These tools help agents automate their day-to-day tasks, allowing them to spend more time with clients and less on administrative work.

Notable Features Using Agile CRM

  • Sales Automation: Streamline your sales process with automation that handles tasks like follow-ups, scheduling, and lead scoring.
  • Marketing Automation: Engage potential clients with automated marketing campaigns that nurture leads across multiple channels.
  • Contact Management: Keep detailed records of client interactions and preferences, ensuring personalized communication and service.
  • Email Campaign Management: Design and send out email campaigns with tracking and scheduling capabilities.

Agile CRM Price Plans

Agile CRM offers a tiered pricing model, which includes a free version for small teams looking to get started with CRM technology. Paid plans provide additional features and capabilities that cater to the growing needs of real estate businesses, starting at $8.99 per month.

Agile CRM best suits real estate agents and agencies looking to automate repetitive tasks and create efficient workflows. It's also ideal for those who want to integrate their sales and marketing efforts within a single platform.

8. Pipedrive CRM - Best for Visual Sales Processes

Pipedrive CRM - Best for Visual Sales Processes

Pipedrive CRM is celebrated for its sales-centric design that resonates with real estate professionals prioritizing deal closure and client acquisition. Its place in the top 10 CRM for real estate is well-earned through its focus on sales pipeline management.

Pipedrive's unique selling proposition is its intuitive interface that visualizes the sales pipeline, making it incredibly easy for agents to track the progress of deals from initial contact to close. This focus on pipeline management helps agents to stay organized and ensures that no opportunity is overlooked.

Notable Features of Using Pipedrive CRM

  • Visual Sales Pipeline: Manage your deals with a graphical interface that displays the stages of your sales pipeline.
  • Activity Reminders: Stay on top of your tasks with reminders that ensure you follow up with leads and clients at the right time.
  • Customizable Workflow: Tailor the CRM to your specific process with customizable stages and fields that match your workflow.

Pipedrive CRM Price Plans

Pipedrive offers several pricing plans to accommodate the needs of different real estate professionals, from solo agents to large teams, starting at $12.50. Each plan is designed to scale with the growth of the business, adding more advanced features as needed.

Pipedrive CRM is particularly well-suited for real estate agents who need a straightforward, no-nonsense approach to managing their sales pipeline. It's ideal for those who appreciate a visual and user-friendly interface to organize their sales activities.

9. Follow Up Boss - Best for Follow-Up Processes

Follow Up Boss - Best for Follow-Up Processes

Follow Up Boss has established itself as a strong CRM solution in the real estate industry, particularly for agents focused on lead conversion. It's recognized among the top 10 CRM for real estate for its ability to help agents turn inquiries into closed deals.

The defining feature of Follow Up Boss is its emphasis on simplicity and effectiveness in follow-up processes. It's designed to help agents respond faster, organize leads from all sources, and get insights into what's working and what's not, increasing conversion rates.

Notable Features of Using Follow Up Boss

  • Fast Follow-Up: Enables agents to respond to leads quickly with automated follow-up tools and mobile access.
  • Lead Aggregation: Integrates with all major real estate platforms to pull leads into one centralized system.
  • Performance Tracking: Offers detailed analytics to track and improve team performance and lead conversion rates.
  • Email Sync and Tracking: Sync your email with the CRM and track when emails are opened or links are clicked.
  • Database Re-engagement: Tools to re-engage cold leads or past clients through targeted campaigns and communication strategies.

Follow Up Boss Price Plans

Follow Up Boss offers pricing plans that cater to different team sizes and requirements, with a focus on providing value through increased lead conversion and sales. The plans are structured to grow with your team and can be customized based on the number of users, starting at $69 per month. 

Follow Up Boss best suits real estate agents and teams who want to optimize their lead management and follow-up strategies. It's particularly beneficial for those who manage a high volume of leads and want to improve their conversion rates.

10. Propertybase CRM - Best for MLS Integration

Propertybase CRM - Best for MLS Integration

Propertybase CRM is a robust platform that offers a comprehensive suite of tools for real estate marketing and sales. Its inclusion in the top 10 CRM for real estate is well-deserved, thanks to its extensive features that cater to the modern real estate professional.

Propertybase sets itself apart with its deep integration capabilities, connecting real estate agents with MLS listings, marketing tools, and more, all within one platform. This CRM goes beyond client management to provide a full-fledged business solution for real estate agencies.

Notable Features of Using Propertybase CRM

  • MLS Integration: Access and manage MLS listings directly within the CRM, streamlining the property matching process.
  • Marketing Automation: Create and track marketing campaigns, from email to social media, within the same platform.
  • Website and Lead Generation: Utilize built-in tools to create professional real estate websites integrated with the CRM for seamless lead capture and management.

Propetybase Price Plans

Propertybase offers customized pricing plans based on the specific needs and size of the real estate business. The platform provides a scalable solution that can accommodate the growth of an individual agent to large brokerage firms. Contact them at their website or schedule a consultation for a customized pricing plan.

Propertybase CRM is ideal for real estate agencies that require a full-service platform capable of managing every aspect of the business, from property listings to marketing and lead generation. It's particularly well-suited for agencies that want to consolidate their tech stack into a single, powerful solution.

Key Features to Look for in a Real Estate CRM

Being a real estate agent in today’s fast-paced landscape demands innovative, strategic tools for management that work as hard as you do. A robust real estate CRM is your ally in this dynamic environment, helping you to keep all your projects running smoothly and efficiently. 

Here are key features to consider when choosing from our top 10 CRM for real estate agents and companies.

Key Features to Look for in a Real Estate CRM

1. Contact Management

A top-tier real estate CRM provides a centralized repository for all contact information, establishing a single source for seamless communication and effective relationship management. This feature allows you to:

  • Maintain organized client details for personalized service.
  • Track interactions to strengthen connections and drive growth.
  • Include essential fields such as name, address, phone number, email, company affiliation, and lead sources.
  • Customize fields to capture unique data like property preferences, referral sources, and transaction history.

2. Lead Management

Effective lead management is pivotal in real estate, where timing is everything. A CRM equipped with robust lead management tools can:

  • Boost conversion rates through systematic lead nurturing.
  • Streamline your workflow, centralizing lead data and automating routine tasks.
  • Capture leads with customizable forms and track every interaction for a tailored approach.
  • Assign leads efficiently and record all communications to ensure every opportunity is noticed.

3. Property Listings

Efficient management of property listings within a CRM can transform how you present and sell properties. A CRM for real estate should allow you to:

  • Manage all listing details from a unified platform, saving time and reducing errors.
  • Seamlessly create, update, and display listings with automated processes.
  • Utilize customizable templates for a consistent brand image.
  • Offer advanced search and filtering options to clients for an improved browsing experience.

4. Communication Tools

A CRM that integrates with various communication channels can significantly enhance client engagement. Look for a CRM that supports the following:

  • Email and SMS integration for direct, personalized communication.
  • Social media connectivity to leverage modern marketing channels.
  • Tools that facilitate efficient, prompt, and responsive client interactions.

5. Task and Calendar Management

Efficient task and calendar management is crucial for real estate professionals. A CRM that excels in this area enables you to:

  • Keep track of various tasks and appointments, ensuring everything is noticed.
  • Enhance productivity by setting priorities and managing time effectively.
  • Automate reminders for follow-ups, fostering timely client interactions.

6. Workflow Automation

Workflow automation within a CRM can revolutionize your daily operations by:

  • Saving time through the automation of repetitive tasks and allows you to focus on client-facing activities.
  • Increasing efficiency and consistency, reducing the risk of errors.
  • Automating lead distribution, document generation, and follow-up communications.

Key Takeaway

Running a real estate business involves juggling numerous properties, client contacts, and a fast-paced market. A real estate CRM is your ultimate solution to helping you manage all these elements with ease. 

And among the top 10 CRM for real estate agents, there's a solution that fits just right. These platforms are not just about keeping things in order; they're about giving you the edge in a competitive market, making sure you're quicker, more responsive, and always a step ahead.

And if you're looking to expand your capabilities, it's essential to have a reliable guide. That's where Aloa comes in. Reach out to us through [email protected]! We offer the support and expertise you need to find the right people and tools to elevate your business. Whether it's a state-of-the-art CRM or a custom software solution, having access to the right resources can make all the difference in achieving your business goals with confidence and finesse.

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