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Electronic direct mail (EDM) plays a major role in modern digital marketing. Promotional emails allow you to accomplish goals like building your brand, spreading the word about new product releases and promos and nudging existing customers who haven't purchased in a while.
To truly make the most out of email marketing, you need to build a mailing list. While this might seem like a daunting proposition, there are plenty of effective strategies you can employ in 2025 to get people to subscribe to your newsletter. In this article, we’ll walk you through what some of these strategies are and how you can use them for your own business.
1. Create High-Quality Emails
The most important tip we can give you for growing your email marketing list is simply to create high-quality emails. Start by creating attractive templates. Use tools that let you edit, resize and combine images in order to incorporate your brand visuals in an aesthetically pleasing way. CRM platforms like MailChimp and Klaviyo also have plenty of options for customising your template: take advantage of these to make emails that are beautiful and on-brand.
Besides creating striking visuals, you also need your content to provide genuine value for customers. You can do this by writing helpful explainers, publishing interviews with industry professionals and promoting discounts and special vouchers. By sending out high-quality emails, you can build a newsletter that people will want to subscribe to.
2. Ask for Emails Early on in the Funnel
Sales funnels are an essential part of digital marketing. They describe the process a customer needs to go through before finally making a purchase.
If it's your goal to grow your list of subscribers, you need to ask for emails early on in the sales funnel. While lots of businesses choose to do this towards the end of the funnel, typically before finalising an order, this approach can limit the number of emails you receive. Consider including a pop-up screen asking for your visitor’s email right after opening your app or website.
3. Incentivise Subscriptions
Customers respond to incentives, financial or otherwise. This is true whether you're trying to sell products or collect subscribers for your email marketing campaigns.
As a business trying to build an email marketing list, it's essential to use incentives strategically. One tactic many e-commerce platforms use is to offer a small discount on a first-time purchase when customers create an account on their site or sign up for their newsletter. Another is to offer a voucher that can be used at any time in exchange for email addresses.
When it comes to building a large mailing list, monetary and other incentives can be a powerful tool. Find unique ways to make subscribing to your newsletter worth people’s time.
4. Choose the Right CRM Software
To build a mailing list, it's essential to choose the right CRM software for your needs. While many email marketing tools allow you to send emails to a limited number of recipients for free or at a low cost, you'll usually have to pay more as your mailing list grows. Choose a tool that offers the best price for the amount of people you expect to be emailing.
It's also important to find a CRM tool that suits your specific needs. For instance, certain tools might give you template design options that better fit your brand than others. Similarly, some tools offer more complex automated email flows than others. Finding the perfect EDM tool for your brand is key to achieving your email marketing goals.
5. Build a Landing Page
One of the most effective ways to collect email addresses is to build a high-quality landing page. Simplicity is key here: you want it to be as easy as possible for visitors to sign up. You also want to give them a reason to leave their emails with you. Explain what your product or service is, and briefly mention the benefits of subscribing to your newsletter.
No matter how good your landing page is, it won't be much use to you if nobody stumbles upon it. This is where learning some SEO fundamentals can help. Use strategies like internal linking, link building and keyword research to ensure your landing page ranks highly on Google and other search engines, thus ensuring that it draws in the maximum number of people.
6. Use Customer Referrals
Making use of peer-to-peer referrals is a marketing trend that's not going anywhere. While this strategy is most often used in customer acquisition, it can also be an extremely effective way of building a mailing list.
In order for your referral program to gain traction, you need to create incentives for both the one referring and the one being referred. These might take the form of discounts, freebies or other perks. Once you get some referrals going, your subscriber list will start to snowball. Best of all, this will happen without you having to spend egregious amounts of money.
Expand on your Email Marketing List in 2025
For email marketing to be successful, a large mailing list is critical. As a CRM marketer, convincing people to willingly give you their email addresses is a challenge at the forefront of your role. Thankfully, collecting subscribers is easier than ever in 2025 thanks to some of the innovative strategies we've covered in this article to build your email marketing list. Apply them today and watch your list of subscribers grow to numbers that begin to make a real impact.
