QR codes have become almost ubiquitous in modern signage. With it being put to so many purposes, it’s versatile and generally accessible to all, given the rise of the smartphone. One great offering from the plethora of online generators is that from QRNow, a site entirely dedicated to creating different types of QR codes.
But where do you begin? Let’s look at some of the things you can do with a QR code to make your life as a professional that much easier.
Variety of uses
There are so many ways you can utilize a QR code. The following are just a few examples:
URL
This is the most common type of QR code use, but that doesn’t mean it isn’t an important tool. In directing traffic to a specific URL, you can choose where you send the user, meaning you can opt for your landing page or go more specific, such as with a special offer, an individual service, or an item being advertised.
Saving as a PDF protects the document, meaning it cannot be edited, but it can be shared as an image file. This makes it perfect for sharing menus, instructions, and even letters. Uploading your PDF to a QR code adds yet another layer of security, while also making it that much easier to send and open.
Wi-Fi
If your business offers free Wi-Fi, you can present a QR code next to the hub to make it much easier for your customers to sign in directly. So no one will have to ask for the password, and yet it will still be secure, so you won’t get people hopping on your wifi from outside your premises.
Social media
Social media is such a vital part of the modern advertising campaign. However, with a wide variety of platforms (Facebook, Snapchat, Instagram, TikTok, and LinkedIn, to name but a few), how do you decide which to use for your brand?
There’s no need to decide with a social media QR code. You can implement an omnichannel marketing presence across all platforms and collate them all in one handy QR code. This way, when people scan your code, they can select the channel they prefer!
vCard
The vCard is the modern business card! It allows you to present all of your personal details in one handy place, including your name, contact information, and potentially a portfolio of work if this is something practiced in your industry.
This makes it easier for people to save your information directly to their device when you are networking, so it will never be lost. It’s also a great idea as you will never forget a code on your phone, nor run out, as you might with business cards! You can also share them as an attachment to an email, which is useful for the online networking world.
Feedback
With online reviews forming such an important part of marketing strategies, it’s a good idea to do what you can to ensure your business is being written up. Using an engaging method like a QR code is more likely to result in your customers leaving you a review than asking them to do so retrospectively via email.
Dynamic codes
The dynamic code is one of the fantastic features of QRNow. With this, you can edit the URL freely without having to change the QR code itself, so if you are including it on print materials, you won’t need to reissue them every time you alter the contents.
Dynamic codes will also allow you to collect data on the location, number, date, and time of scans, so you can gain a better understanding of audience trends and edit your marketing plan accordingly.
Easy to generate
QRNow makes generating your QR codes such a simple process. You start by selecting the type of QR code you want to generate, then you fill in a simple form with details and the content.
Then you customize it; they use AI to help you create something that works with your brand. Once you’re happy with the aesthetic, you click generate, and you’ll have a QR code you can download in a variety of high-resolution formats. They make it easy to create codes in bulk, if this is something you require for your campaign.
Once you’ve made them, you can start testing your code right away! All you need to do is open the camera app on your device and aim the lens at the code; you should have a link pop up on the screen, which you can follow.
If you have opted for a dynamic code, you can then go on to edit it if you have decided it doesn’t quite look as you had envisioned.
