Asking “what’s the best AI software for realtors?” is a lot like asking what the best AI software is for accountants or marketers. There’s no single right answer. The right tool depends on how you run your real estate business, the size of your team, your budget, and what you actually want AI to help with.
At Aloa, we take a different approach. We help real estate businesses design and implement custom AI solutions built around their specific workflows and goals. Our team works closely with you to understand your challenges, rapidly prototype potential solutions, and develop scalable systems that integrate smoothly with your existing tools.
We also recognize the appeal of a prebuilt solution. In this blog, we’ll go over our top software picks for each category of real estate software. We’ll also dive into the main software features that make these platforms effective, such as lead management and transaction automation, and best practices to apply when choosing one for your needs.
Let's begin.
TL;DR
- Key features to look for in your real estate software:
- Lead and client management
- Automated marketing and communications
- Transaction and document management
- Reporting, analytics, and compliance support
- Platforms range from specialized tools (marketing, showings, property listings) to all-in-one CRMs for brokers and agents.
- Many agencies use multiple tools to cover different focus areas rather than relying on a single platform.
- The right tool setup will ultimately depend on your workflow, team size, budget, and goals.
The Best Software For Realtors, By Category
As I said above, there’s no single best software for realtors, but some software products definitely stand out in certain categories. Let’s break down the best ones for each major area of proptech, starting with the best all-around ones before moving on to CRM and listings specialists.
Best Overall Software Used by Real Estate Agents
Among real estate computer programs, the most popular choices tend to be all-in-one solutions that bring customer relationship management (CRM), lead management, client info, and transactions together in one centralized location.
1. Real Estate Bees – Best Marketing and Networking Platform
Real Estate Bees (REB) is an all-in-one platform that empowers industry professionals with technology solutions and the knowledge required to grow their real estate business. Their main offerings include a lead marketplace, a property marketplace, an industry professionals’ network, and email blasting services.
Notable Features of Real Estate Bees
- Pro Directory: Real estate agents can join REB’s network of industry professionals to put themselves in front of highly targeted local audiences seeking their services. Joining the Real Estate Bees Pro Directory and building a business profile is free. However, you must be active on the platform to get listed among the top 10 pros in your area.
- Lead Marketplace: REB provides a lead generation solution that lets various types of professionals — from agents and investors to attorneys and property managers — purchase and sell leads. To get started, register on the platform, set your criteria, and start receiving leads that fit your requirements.
- Property Marketplace: The REB Property Marketplace lets you sell, buy, and lease real estate for yourself or your clients. You can list properties on the marketplace to tap into the company’s vast user base, including a nationwide network of investors, agents, and other pros.
- DispoBlast: REB’s advanced email blast software offers agents, wholesalers, and investors a powerful tool to market properties for sale. It boasts an impressive 98% deliverability rate. The company also uses a comprehensive double opt-in verification procedure to ensure that only those who deliberately subscribed to your list receive emails. As a result, agents enjoy the industry’s highest email open rates.
Real Estate Bees Price Plans
Adding your business to the Pro directory is free of charge, as well as getting leads when your potential clients contact you via your directory profile. The price per lead on the Lead Marketplace varies depending on the location and lead type. It can range from $20 to $300 per lead.
It’s free to list one property per month on the REB Marketplace. But to list more than that, you’ll need to subscribe to one of the paid plans, which start from $37 per month and go up to $300 per month. As for DispoBlast, the pricing starts at just $0.25 per contact and increases depending on the number of recipients your email will be sent to.
2. Real Geeks - Top All-in-One Software for Real Estate Agents
Real Geeks is an all-in-one real estate solutions company with a strong emphasis on building sales and improving market reach. They do this by focusing on lead generation, SEO-friendly IDX websites, and CRM automation tools.
Features such as a dedicated CRM, Facebook & Google PPC Management, and a fully-developed integrated IDX website development are all included to aid growing real estate companies in establishing a strong foothold in formulating strong strategies. Businesses also gain client-facing applications for both Android and IOS platforms to complete their software development needs.
Notable Features of Real Geeks
- Complete End-to-End Development: Ensure that all avenues of real estate software development are taken care of with Real Geeks' all-in-one end-to-end solutions.
- Effective Lead Generation: One of the main challenges for real estate agents is generating leads. Real Geeks addresses this issue by providing comprehensive lead-generation tools.
- Streamlined Communication: Communication is vital in the real estate industry, and Real Geeks recognizes the need for streamlined communication. Additionally, their client-facing applications for Android and IOS platforms enable agents to stay connected with clients on the go, providing excellent customer service at all times.
- User-friendly Interface: Real Geeks understands that real estate agents have varying levels of technical expertise. That's why they have designed their software with a user-friendly interface, making it easy for agents to navigate and utilize all its features.
Real Geeks Pricing Plans
Real Geeks has the following pricing tiers:
- Establish ($299/month): Allows up to 2 users, basic features.
- Grow ($599/month): Up to 3 users, adds PPC property search ads and Geek AI assistant on top of Establish features.
- Expand ($999/month): Up to 5 users, adds FB/IG property search ads, monthly reporting and campaign edits, and full-service account management on top of Grow features.
- Conquer($1,599/month): Up to 15 users, adds brand boost lead retargeting on top of Expand features.
Note that the added features on each tier are also available individually as addons for tiers that don’t have them. Real Geeks also charges a setup fee of $250, and extra users come with a fee of $25/month per agent.
3. Realty Juggler - Comprehensive Real Estate CRM Solution
Realty Juggler stays true to its name by allowing real estate agents to juggle hundreds of essential tasks in one place. The platform comes equipped with process and productivity boosters such as:
- Prospect Tracking
- Activity Plan Creation
- Drip Campaign Capabilities
- Automatic Reminders
- Commission Tracking and Calculation
These are just a few core features of Realty Juggler, making it an ideal tool for real estate agents to use for their day-to-day management needs. As a cloud-based software, real estate agents also have the benefit of using the software on any device, including mobile phones, iPads, and Android tablets.
Notable Features of Realty Juggler
- Easy-to-Use: Real estate agents who want to use Realty Juggler can handle the difficult task of a steep learning curve. The CRM platform features an easy-to-understand interface that users can easily jump into and use right away.
- Streamlines Essential Processes: Everything from lead management to commission tracking can be done on Realty Juggler, eliminating the need to purchase and use multiple software to manage day-to-day clients and interactions.
- Cloud-based Solution: Access data on the go through mobile devices and keep your CRM updated no matter how busy your schedule is.
Realty Juggler Price Plans
Realty Juggler offers a 90-day free trial for those interested in trying the platform. After that, the membership plan is priced at $179 per year.
Real estate agents looking to boost their day-to-day productivity do well to try out Realty Juggler. As a solo professional, the platform makes it easy to consolidate and monitor all essential business aspects in one place without having to jump from one platform to another.
4. BoldTrail by Inside Real Estate - Built To Power an Entire Brokerage
Formerly known as KVCore, BoldTrail by Inside Real Estate builds on KVCore’s scalable CRM platform. BoldTrail includes all the features and functionalities needed to run high-performance brokerages, such as automated marketing, listing management, leads tracking, and more.
Notable Features of BoldTrail by Inside Real Estate
- AI-powered smart CRM: BoldTrail’s core offering provides automated follow-ups, engagement analysis, and behavior-based nurturing that prioritizes leads based on their likelihood to convert.
- IDX website and listing search: Configurable IDX websites that provide real-time MLS data and automated client alerts.
- Automated lead generation and marketing: Automatically diversify sources and refine lead quality while lowering acquisition costs.
BoldTrail Price Plans
BoldTrail offers those interested in testing their platform a free demo. To avail of a free demo, reach out to their team via their website and learn more about the platform. You'll also get an in-depth assessment of how the platform fits into your brokerage.
Best CRM Software For Real Estate Agents
CRM software helps real estate professionals manage leads, nurture prospects, and track transactions from a centralized platform. It also aids in lead generation, lead nurturing, and sales pipeline management.
5. Structurely - Lead and Client Interaction Made Easy
Structurely simplifies the processes of lead and client interaction using AI-powered chatbots that automate lead generation and client communication. The platform's capabilities enable it to handle tasks like answering FAQs, scheduling appointments, and sending follow-ups when necessary.
Structurely uses natural language processing to understand user intent and offer relevant responses. Additionally, it qualifies leads through qualifying questions and insights, making it an essential tool for real estate professionals.
Notable Features of Structurely
- AI Lead Generation: Structurely’s AI systems nurture leads for months with automatic texts, calls, and qualification.
- Client Interaction Management: Structurely streamlines client interactions by scheduling appointments, answering frequently asked questions, and sending follow-ups on behalf of real estate professionals.
- Natural Language Processing: With its advanced natural language processing capabilities, Structurely can understand user intent and provide relevant responses, ensuring a seamless and personalized communication experience.
Structurely Price Plans
Structurely’s pricing is volume-based, divided into these tiers:
- Standard plan ($499/month): Provides 250 leads
- Pro plan ($949/month): 500 leads
- Enterprise plan ($1799/month):1,000 leads
6. Lone Wolf Relationships - Full Featured CRM Software For Real Estate Agents
Formerly known as LionDesk, Lone Wolf Relationships is a real estate CRM platform designed to help agents manage contacts, automate client communication, and track interactions throughout the sales process. The platform seamlessly integrates with popular real estate platforms like Zillow, Zapier, RealScout, and more.
Lone Wolf Relationships is part of the Lone Wolf real estate ecosystem, which also handles transaction management, back-office brokerage, accounting, and digital forms.
Notable Features of Lone Wolf Relationships
- Multiple Integrations: Integrate Lone Wolf Relationships with popular platforms that enable users to streamline their processes and workflow all in one place.
- Comprehensive Client Management: Apply features such as Click to Dial, Texting Manager, and Contact Management to organize your client list and stay connected with prospects.
- Complete List of Features: Lone Wolf Relationships provides individuals and teams with a comprehensive list of features that ease the process, providing end-to-end client management features.
Lone Wolf Relationships Price Plans
Lone Wolf Relationships offers agents and brokers the option to schedule a demo to test their software. While they do not directly disclose their prices on their website, you'll get a breakdown of costs when you apply for a demo.
Lone Wolf Relationships offers individual agents and brokerages the option to consolidate client management and streamline workflow with various features. The software allows real estate agents to track and manage leads efficiently, automate communications, and stay on top of tasks.
7. WiseAgent - Conversational AI Helping To Turn Leads into Appointments
WiseAgent employs Conversational AI to enhance real estate agent efficiency. Boasting features like new lead acquisition and time-saving automation aid in lead generation. Real estate agents benefit from its user-friendly interface, as evidenced by positive testimonials.
With WiseAgent, Agents can easily organize and track leads, schedule appointments, send automated follow-up emails, and access detailed analytics to measure performance.
Notable Features of WiseAgent
- Reporting and Broker Tools: WiseAgent provides robust reporting and broker tools that allow real estate agents to gain valuable insights into their business. Agents can track key metrics, such as lead conversion rates and sales performance, and generate detailed reports to share with clients or their brokerage.
- WordPress Capture Forms: This feature allows real estate agents to easily create customizable lead capture forms that can be embedded on their websites. With these forms, agents can collect valuable client information and generate leads directly from their website.
- Checklist Triggers: Another feature that sets WiseAgent apart is its checklist triggers. Real estate agents can create customized checklists for various stages of the buying or selling process, ensuring that no critical tasks are overlooked.
WiseAgent Price Plans
WiseAgent offers three affordable solutions for the use of their software solution:
- Monthly ($49/month): Ideal for individuals and small teams that require all the necessary features and capabilities of an end-to-end CRM solution. The most affordable and flexible option for those who want to try out the software with no long-term commitment.
- Annual ($499/year): Best for individuals and teams looking to streamline and scale their operations in the long term.
- Enterprise (custom pricing): Ideal for large teams and brokerages that require advanced customization and scalability options. The enterprise plan offers tailor-made pricing based on the business's specific needs.
Best Property Listing Software for Real Estate Agents
Streamlining property management, listing, and lead generation, property listing software offers features like lead capture, contact management, and integrated CRM tools. These software platforms bring market reports enhanced by predictive analytics and automated digital marketing.
8. Propertybase - Create Stunning Property Listing Websites
Built on top of Salesforce, Propertybase offers a range of features, including property management, lead nurturing, and marketing automation tools. The platform provides integrated real estate websites, market leader, and sales pipeline features.
Additionally, it includes customer relationship management, free trial, and contact information management. With its artificial intelligence, Propertybase ensures potential clients are targeted at the right time, making it an excellent choice for real estate professionals seeking ease of use and different lead sources.
Notable Features of Property Base
- Brokerage and Agent Websites: Create SEO-optimized listings using pre-designed templates and customizable branding options. Showcase properties with stunning visuals, virtual tours, and interactive maps.
- Lead Management: Capture leads from various online sources, such as websites, social media, and advertising campaigns. Organize leads, track interactions, and automate follow-ups to increase conversion rates.
- Marketing Automation: Automate marketing campaigns with personalized emails and messages. Use drip campaigns to nurture leads and stay top-of-mind with potential clients.
Propertybase Price Plans
Propertybase Salesforce Edition has a 10-user minimum, starting at around $89 per user per month.
9. ShowingTime - Responsive Showing Scheduling Solution
ShowingTime by Zillow is a comprehensive showing management tool ideal for real estate agents and firms, regardless of team size. Now part of the larger ShowingTime+ package, ShowingTime focuses on being a responsive showing scheduling solution that streamlines the process of managing property showings for real estate agents and firms.
One of the key advantages of using ShowingTime is its ability to simplify the scheduling process. Real estate agents can easily create and manage showing appointments, eliminating the need for time-consuming back-and-forth communication with buyers and sellers. ShowingTime also integrates with popular calendar systems, such as Google Calendar, ensuring that agents have a centralized view of their schedule.
Notable Features of ShowingTime
- Quick Scheduling and Confirmation: ShowingTime allows real estate agents to schedule and confirm property showings quickly, saving them valuable time and reducing the chances of double bookings.
- Offer Management Tool:: ShowingTime also provides offer management tools, allowing real estate agents to manage and track offers from potential buyers efficiently. Agents can quickly review and compare offers, communicate with clients, and keep all relevant information organized in one place.
- Custom MarketStats: ShowingTime offers custom MarketStats, which helps real estate agents analyze local market trends and provide accurate data to their clients. This feature allows agents to access detailed reports on property values, sales trends, and market activity in specific areas.
ShowingTime Price Plan
ShowingTime does not directly disclose its price plans on its website. However, those interested in using the software should reach out to their sales team on their website for a detailed breakdown of plans and how to get started. Pricing tends to vary depending on brokerage size and MLS partnerships.
Must-Have Features When Weighing Real Estate Software Options
Leaning into the question, "What software do real estate agents use?" also means considering the vital features a solution should have. Today, the real estate market trends lean towards improving client interaction and simplifying the overall process of finding and closing real estate deals.
With that being said, here are 6 must-have features of any real estate software, whether used for a team of agents or an individual professional:
Process Automation
Streamlining real estate transactions process automation eases lead capture, management, and nurturing. Optimization of the sales pipeline through automated tools enhances software solutions.
Automated marketing aids in content creation, while contact management tools facilitate lead nurturing. Integrating process automation features offers an efficient solution for real estate professionals, leveraging new leads and maximizing productivity.
Data Management
Efficiently managing data is vital for real estate professionals. The right software organizes and analyzes real estate data seamlessly. It maintains accurate property information, client details, and market trends for better decision-making.
Features such as data import, export, and security measures ensure streamlined processes for tracking property transactions, client interactions, and lead sources. This ensures a well-maintained database and facilitates informed business decisions.
Client Interaction
Real estate professionals rely on client interaction software to seamlessly communicate with clients, leads, and potential buyers. This software facilitates efficient appointment management, property showings, and open houses.
Features like automated communication, personalized messaging, and client relationship management enable effective client feedback, relationship nurturing, and lead generation are critical.
Leads Management
Enhancing marketing efforts with lead generation, capture, and nurturing is vital in today's competitive market. Look for integrated solutions with contact management and marketing automation. Tools that account for different lead sources, maximize ease-of-use, and simplify content creation are also strong contenders.
Prospect Communication
Real estate professionals leverage software tools to enhance communication with prospects, clients, and leads. These tools offer contact management, lead capture, and marketing automation features, including Google ads, online ads, and lead gen tools for effective lead nurturing.
Integrated solutions streamline lead capture, nurturing, generation, and sales pipeline management, empowering professionals with ease of use, various lead sources, and content creation tools to optimize lead management.
Document Management
Document management tools store contracts, disclosures, and transaction paperwork securely while allowing agents to share files with clients and partners.
They also assist in managing property information, client details, and market trends for optimized decision-making. Document management solutions provide data import, export, and security measures for streamlined processes.
How to Choose the Right Software for Your Real Estate Business
When choosing software, aligning it with your business goals and ensuring seamless integration with existing tools is important. Look for ease of use and scalability, along with robust customer support and training options. Data security and compliance should also be top priorities. By considering these factors, real estate professionals can make informed decisions:
- Understanding Your Business Needs: Start by identifying your business’s main pain points and the features your team needs to address them.
- Ease of Use: Look for software that is intuitive and user-friendly. Your team should be able to easily navigate through the various features and functionalities without any technical difficulties.
- Scalability: Consider the long-term growth of your real estate business. Choose a software solution that can scale with your growing business needs. This means looking for software that can handle increasing clients, transactions, and data without compromising performance or creating bottlenecks.
- Diverse Lead Sources: The software you choose should offer a wide range of lead sources to help you generate new business opportunities. Look for features that allow you to manage leads from multiple channels, such as websites, social media platforms, and referral networks. Access to diverse lead sources can significantly enhance your chances of finding potential clients and closing deals.
- Predictive Analytics: Another important factor to consider when choosing software for real estate agents is the inclusion of predictive analytics. This feature can significantly enhance your decision-making process by providing valuable insights and forecasts based on historical data.
- Mobile Compatibility: In today's digital age, it is crucial that your software solution offers mobile compatibility. Being able to access and manage your real estate tasks on the go can greatly increase productivity and efficiency.
Key Takeaway
The best software for realtors focuses on solving similar core problems: managing leads, organizing client relationships, marketing listings, and streamlining transactions. Yet each tool showcases its own approach.
The right choice ultimately depends on your workflow, team size, growth goals, and preferred tech stack. Many agencies like to combine several tools to cover each focus area for added flexibility. Whether you go for a more modular ecosystem or an all-in-one solution, the goal is to build a software stack that supports your processes rather than forcing you to change them.
Aloa can design and develop custom AI tools that seamlessly weave into your workflow. Our consultative approach lets us tailor every solution to work with your exact day-to-day business needs and the tools you already use. Got a custom feature you wish the big-name real estate agent software solutions implemented? Tell us about it!
If you’d like to stay in touch, be sure to visit our Discord or subscribe to our free newsletter Byte-Sized.
FAQs
Are there AI tools integrated with real estate software?
Yes. More and more modern real estate platforms are integrating AI tools to analyze property data and automate follow-ups. A lot of agents are also increasingly using predictive analytics to help them make smarter decisions. All of these AI-enabled features work together to improve:
- Lead scoring
- Pricing recommendations
- Market trend analysis
How does real estate software support marketing efforts?
Real estate software helps marketing by providing tools like:
- Automated email campaigns: Send out pre-written emails based on triggers or schedules, such as welcome emails when a new lead signs up from a website or drip campaigns that keep potential buyers and sellers engaged over several months.
- Social media integration: Lets you easily post new property listings to social media, run social media ad campaigns, and schedule virtual tours.
- Lead capture from property listings: Captures leads from listing websites or landing pages, sends them into the CRM pipeline, and collects details from each interaction.
These features help agents nurture prospects and run targeted marketing campaigns all in one place, instead of having to juggle multiple platforms.
What security measures protect client data in real estate software?
Like most modern software products, professional real estate platforms use end-to-end encryption, secure access controls, and regular vulnerability testing to protect sensitive client information.
Can real estate software be customized for specific business needs?
Yes, many platforms have customization features. These usually come in the form of:
- Built-in settings: These include tailored dashboards, automated reporting parameters, and custom CRM pipelines or workflow automations that match how an agency manages leads and transactions.
- Plugins: Just like the plugins you use on your browser, real estate platforms have plugins that add new functionality, such as marketing tools, analytics dashboards, document management, or lead generation tools.
- Integrations with other software: Many platforms integrate with tools like email services, marketing platforms, MLS databases, accounting software, and transaction management systems.
Real estate software customization is more extensive than it’s ever been, but even then, it still might not cover all the bases, especially if you have unique use cases. Aloa can help you design a flexible solution built around your specific business needs and integrates smoothly with your tech stack.
What training resources are available for new users?
Most real estate software providers offer onboarding programs that include video tutorials, documentation, and live training sessions to help agents get up to speed quickly. Many also provide knowledge bases and support teams for ongoing guidance.
How does real estate software help with transaction management?
Modern real estate software solutions provide transaction management features like:
- Centralized document management: Store contracts, disclosures, inspection reports, and other transaction documents in one secure location where agents, clients, and partners can access the latest versions.
- Task and workflow automation: Automatically assign tasks, set deadlines, and trigger reminders for key milestones such as inspections, appraisals, and closing dates.
- Collaboration and communication tools: Built-in messaging, shared timelines, and client portals keep agents, buyers, sellers, lenders, and attorneys aligned throughout the transaction process.
Reporting and analytics: Provide visibility into deal progress, transaction timelines, and pipeline performance through dashboards and automated reports. These also help compliance by providing a built-in way to log audits and create compliance checklists.