Sales & Marketing

Mailshake – Effective Email Outreach

May 10, 2018

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Mailshake – Effective Email Outreach

Mailshake is a simple cold email solution that helps you send effective outreach emails, build strong relationships, and promote content. With Mailshake, you can now use proven email templates and an email follow up sequence to grow your business through outreach.

The Problem

With the arrival of the true age of the internet, we as a society became constantly bombarded with information. The Wolf of Wall Street cold calling days are quickly starting to fade away from us. Heck, most of the time I normally don’t even answer unknown numbers on my personal phone.

Unless you have a solid inbound sales strategy in place, something that takes time to develop, you will need to do consistent outreach to keep your business alive. You still need to pick up the phone to make calls if you want to make things happen.

The way we engage people now must be completely different than how we engaged in the past. Instead of straight cold calling, a good approach is engaging through cold email, then scheduling a cold call.

However, crafting a good and effective cold email is tough. Keeping track of all of your outreach emails and setting up reminders to follow up on them even more so.

The Solution – Mailshake

Mailshake is the perfect solution for cold email outreach and cold email automation. There are other platforms out there that provide similar solutions, but Mailshake has differentiated themselves by creating a tool that is simple, intuitive, and affordable. Mailshake provides the user with proven cold email templates and email customizability. On top of that, the platform allows the user to intuitively create automated email follow ups, so you can set it and forget it.

Our Thoughts

At AloaLabs, we echo a lot of people’s sentiment that overall this is a beautifully designed and easy to use product. Being in a highly competitive market, the Mailshake team has definitely set themselves apart from the rest of the pack.

Aside from product design and quality, Mailshake is also able to provide solid value to the user. We have been trying out the platform every day for the past week, and we are absolutely in love with some of it’s features. Below are a few that we thought were extremely useful and well made.

Automated Follow Ups

Researches show that most cold emails do not get a reply until the 4th or 5th follow up. Researches also show that 44% of people give up after their first follow up. This means a lot of business is lost just because people are scared of annoying their prospects or because they forget to set follow up reminders.

With Mailshake, you could just set it and forget it. The platform allows you to set up email sequences and will automatically send follow up emails to the prospects on your list who have not yet responded. Mailshake allows you to set the number of days between each follow up as well as the condition of the follow up (i.e. follow up if user clicks on link)

Lead Catcher

Lead catcher is very powerful tool within Mailshake, allowing you to see the history of your interaction with your prospect and allows you to reply to emails within the platform. It also helps you manage your leads by assigning them to your teammates or close out certain leads. In addition, Mailshake allow you modify what counts as a lead (i.e. if the prospect clicks on your website link or if the prospect viewed your email).

Email Templates

Writing a good cold email that gets high response rates is an art. Mailshake gives you proven cold templates for you to build off of and tailor specifically for your business, saving you hours of creating and tweaking cold email templates.

See it in action

Mailshake is up and running and has already helped thousands of customers send over 14 million emails. It was ranked 3rd product of the week on ProductHunt in the month of July 2017. Feel free to check out their site to learn more about what they do. Plans start at a highly affordable rate of $19.99 per month. If you use this tool in combination with Hunter.io and Polymail, you will have a killer cold email work flow!

Go get’em!!!

 

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