About the Client

Croozen is a venture-backed social travel platform out of Houston, TX. The app allows people to share experiences traveling to desired destinations.

Client Name

Croozen

Location

Houston, TX

Challenges

Finding and onboarding a UI/UX designer / Admin Work

Solution

Onboarded UI/UX designer from Mexico

Outcome

Complete app rebrand and redesign

Context

Croozen puts UI/UX design at the forefront of their product. After their previous designer left, their need for a UI/UX specialist became crucial and Aloa collaborated with Croozen to fill this need.

Redesigned Croozen iOS App

Challenges

When Aloa's project lead reached out to founder and CEO, Gordon Taylor, Croozen was right in the middle of a transition with their previous UI/UX designer.

Croozen was looking for a new designer that would be
1. Cost Efficient
2. Flexible (can be allocated/deallcoated as needed)
3. High Quality
4. A good supplement to their exisiting development team

They were open to outsourcing, but wanted an intermediary to do the vetting and management of the designer.

Croozen Sketch Board

Solution

Although Croozen was not looking for software developers, Aloa has a network of supplementary freelancers for specific things such as design and copy. Aloa's project lead was able to find a designer from Mexico in our network who was a perfect fit for Croozen's needs.

The designer with onboarded to the teams slack channel and several design sprints were ran to make sure there was a good fit between both parties with the project lead on-call to manage the relationship.

The project lead utilized DevPay to fasciliate payments between both parties that allowed for clear expectations and smooth international payments.

Outcome

The new designer was able to fit right in with Croozen's development team. The inital project with the designer went extremely well, and the team couldn't be more happy with the design files that were delivered.

After the first design sprint, Croozen's team along with Aloa's project lead unanimously agreed to put the designer on a monthly retainer. As of today, the relationship is ongoing with Croozen. Aloa's project lead and the designer are still in collaboration with Croozen's team to constantly implement projects that improve Croozen's company brand and its UI/UX design.

Our Motto

Running a business is hard. Software development shouldn't be.